Data-driven decision-making (DDDM) is defined as using facts, metrics, and data to guide strategic business decisions that align with your goals, objectives, and initiatives. When organizations realize the full value of their data, that means everyone—whether you’re a business analyst, sales manager, or human resource specialist—is empowered to make better decisions with data, every day.
Transforming how your company makes decisions is no easy task, but incorporating data and analytics into decision-making cycles is how you will see the most transformative impact on your organization. This level of transformation requires a dedicated approach to developing and refining your analytics program.